Why InStore Radio
• Purchase Influence: Reaches shoppers at the Point-of-Purchase, where 70% of all purchase decisions are made.
• Incremental Sales: Drives short-term sales.
• Brand Building: Increases brand awareness and key equity measures.
• Brand Switching: Encourages consideration and trial of competing brands.
• Captive Audience: No changing the channel or fast forwarding.
• Measured Audience: Syndicated sources provide measures of total shopper traffic as well as estimates of time spent shopping.
• Relevance: Reaches shoppers with the right message, in the right place, at the right time.
• Reaches Shoppers, not just Consumers: Shoppers are people who actually make purchases, as opposed to Consumers, who may or may not do the household shopping.
 
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